Vauxhall cars is one company that stands out form the rest in its new “'supports a Nation' England football TV ad, Vauxhall has realized England not just about football, cricket or rugby it’s about being a nation of many individual people from all walks of life top advert top company well done Vauxhall showing England is its own nation
Vauxhall has unveiled its top class marketing campaign to promote its sponsorship of the England football team, "supporting a nation".
The ad campaign by McCann Erickson Birmingham plays on the moments before the start of the game when the team stands in line to sing the national anthem.
In the TV clip, fans are filmed walking through the streets and fields to line up together in support of their national team. The film also features a Vauxhall factory, where workers take a break from manufacturing to join the line, which culminates at Wembley Stadium with both the England women's and men's teams and members of our armed forces.
Vauxhall’s ad ends with the slogan "We're not supporting a team. We're supporting a nation". The soundtrack features the forthcoming single 'What a Life', by former Oasis star Noel Gallagher.
The "supporting a nation" ad will be aired on ITV3, and many other Sky TV channels in September, before England's European Championships qualifying match against Bulgaria.
Vauxhall announced its £25m, four-year sponsorship of the England, Scotland, Wales and Northern Ireland national teams in January. The General Motors-owned car marque subsequently hired media agency Carat to manage its sponsorship strategy.